H&M VS Asos: Which One Is Cheaper & Better For You?

I’ll be comparing and contrasting H&M and Asos in this comparison. I’ll be paying more attention to details like each store’s price, quality, and general customer experience. For this study, I used the BBB’s database and the websites of each participant to gather pricing information. You will be able to decide which is preferable for you once this is over.

Retailer/BrandLow RangeHigh RangeBBB Accreditation RatingCustomer Review Rating
Asos$5.00$350.0055.00%1.03
H&M$2.99$129.0055.00%1.04

H&M VS Asos: Which One Is Cheaper?

When comparing H&M’s prices to Asos’ lowest prices, H&M provides lower costs overall. More specifically, Asos’ lowest prices are roughly 67.22% more expensive than H&M’s lowest pricing. As a result, if you’re a budget-conscious consumer, H&M will have things that are within your means.


When comparing Asos to H&M, it looks that Asos has the most expensive things when looking at each store’s highest pricing points. More particular, the priciest products at Asos cost around 171.32% more. Therefore, Asos is the answer if you’re wondering which store has the more expensive things.

H&M VS Asos: Which One Has A Higher Quality Rating?

The BBB Quality Score for both stores is 3.00. This indicates that you will probably receive the same level of quality from each retailer. In other words, there are barely any distinctions between the two stores’ levels of quality.

H&M VS Asos: Which One Has Better Customer Service?

I obtained the overall customer satisfaction rating for these stores from the BBB’s website to learn what customers thought of them. The effectiveness of the store’s customer service division is partially reflected in their customer satisfaction rating. H&M appears to have a higher overall score with a 1.04 rating. This suggests that H&M likely offers superior customer service to Asos.

H&M VS Asos: Conclusion

Therefore, one of these stores may be better for you than the other, depending on your preferences for price, quality, or customer service. Both H&M and Asos have excellent reputations in their respective fields. Be sure to bear that in mind as well when making your choice.